What We Do
Discover, validate, iterate. Lean on us to help you get the most out of your work and glean new insights
Make gains with design and UX research
Games are their experience
Get players to come back, share, recommend.
- Why play your game?
- What hurdles exist to play it?
- Is the experience as intended?
Games don’t exist in a vacuum
Be intentional about what to follow or subvert
- What are competitors doing?
- What technology is changing?
- What design trends and familiarities exist?
Through development... and beyond
Design and experience research can be used at any stage of a games lifecycle. Whether or not it is to reflect, look forward or clarify what needs to change right now.
Where we can help
Concept
Right at the start, identify your target audience and understand their needs and motives.
Competitor Awareness
Assess existing approaches
Navigate best practice and pitfalls
Understand how players respond
Focus groups
Outline audience segments
Identify motives and needs
Get an idea of community thinking
Concept testing
User sentiment analysis
Early concept feedback
Survey a range of options
Design
When laying the foundations, helping you to build with your players in mind.
Establishing Controls and Components
Understand the market
Discover and lean into existing mental models
Prototype Testing
Analyse your key features
Uncover hurdles to overcome
Assess raw player behaviour
Planning Information Architecture
Find player-created groupings
Test menu and document structures
Check systems sync with gameplay
Development
As production ramps up, stay on target and iterate more effectively.
Usability Testing
Tweak your onboarding based on behaviour
Get feedback based on real interactions
Highlight pain points early
Playthroughs
See when and how players engage
Observe what feelings and emotions are felt
Find out where players stop
UX Reviews
Check for common issues
Compare what else is out there
Evaluate heuristics and UX principles
Publishing
With the game in player hands, understand the motivators behind your analytics
Post-release Support
Plan your early access information gathering
Beta branch testing
Better understand your analytics
Future Releases
Survey your community for ideas
Get player segment priorities
Test expansions from concept to publishing
Games for Impact
Improve accessibility and inclusion
See how community is fostered
Discover how your game changed lives
Consistently brought a great mix of expertise in UX and the games industry, always strived to help us improve and deliver top-quality results
Bradley Hunter
Animation Coordinator, Dambuster Studios